Hi, and welcome! I’m Allison Jervis, founder of Sur Collective.

I spent my career at startups and brands as a marketer and brand builder, helping founders bring their stories to life. That experience, paired with my work as a photographer and videographer, shapes how I approach travel today: with a storyteller’s eye, an innate appreciation for authentically beautiful places, and attention to the details that matter.

At Sur Collective, travel isn’t just about checking off the next destination—it’s about the moments, discoveries, and memories that stay with you long after you return home. I work closely with my clients to design journeys that inspire, delight, and feel deeply personal.

I’d love to help create an experience that’s uniquely yours.

A little bit more

Location: Los Angeles, CA

Nickname: Jerv

Favorite Destinations:
• Biarritz, France
• Big Sur, California
• Mexico City, Mexico

Favorite Hotels: 
• La Fantaisie | Paris, France
• Ignacia Guest House | Mexico City, Mexico
• 1 Hotel Hanalei Bay | Hanalei, Kauai 

Where I'm Headed Next: Cabo San Lucas, New York & London

Fun Fact: You'll rarely find me without a camera in hand. The photos on Sur Collective are all shot by me, on film (!)